JAN-PHILIPP KOSFELD  |   LONDON, UNITED KINGDOM | 
  Highly Functional - Aesthetically Pleasing - Clothing Systems          

︎ creating a diffusion line for FENDI


FENDING MACHINE

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The FENDING MACHINE is the outcome of a collaborative project between LVMH and Central Saint Martins Fashion Design and Marketing / Fashion Comunication and Promotion / Fashion Journalism courses.
This vending machine is designed to speak to a youger audience and aims to add a new customer segment and revenue stream to the FENDI brand.


THE BRIEF - to create a diversion line for the LVMH owned and managed luxury brand FENDI and adding an additional customer segment in the process.